Too often, these days, photographers planning to start a photography business ‘jump’ into the ‘mix’ with all of the ‘new’ (as in technologically advanced and innovative, etc.) bells and whistles of photography marketing. Of course, in order to start a photography business successfully and on solid ground it is critical to use ‘modern tools.’ But, many photographers, too often forget (or never knew) that the ‘modern marketing tools’ are improved ‘old-school’ marketing tools.Of course, too many ‘old-school’ photographers use ‘old-school’ small business marketing activities and ‘refuse’ to adapt to the conveniences of ‘modern marketing tools.’ As an example: there was a time when people were ‘confused and mesmerized’ with cell phones! Many couldn’t conceive how the telephones worked without wires! Many refused to get a cell phone – figuring that they were a ‘fad’ and they could ‘get by’ with what they’ve been ‘getting by’ with for all of this time! Is this familiar to you?’Old School’ Tip #1’Old-School’ Has A Place In ‘Modern’ TimesYour photography marketing activities should include the ‘old-school’ basics – with ‘modern’ adjustments for efficiency and professionalism. To start a photography business without using modern tools is like trying to successfully run a business without a telephone – wireless or ‘old-school/wired-to-the-wall’ type!’Old School’ Tip #2 – For The Foreseeable Future – ‘Technology’ Won’t Replace PeopleAs advanced as technology is and is getting, and as convenient as technology is making everyday life for people, and as time-saving as technology has become – people ‘still’ prefer, and gravitate towards, ‘other people’ – the human touch. Photographers that can remember and build their photography marketing strategy on ‘people-still-needing-people’ strategies and activities are the consistently successful photographers – no matter what their photography niche.’Old School’ Tip #3 – Cyber-Space Has It’s Pluses – But, The Masses Still Prefer LiteratureYes, that’s right. Most of the world ‘aren’t’ online all of the time! Oh sure, the numbers (of people online a good deal of the time) are growing, but, an all-time ‘old-school’ photography marketing favorite is still a favorite of the masses – literature. After all, that’s how most photos are seen. Modern technology has made these tools even more effective in marketing for photographers. For example, with the quality of ink-jet printers, I can make business cards on an ‘as needed’ basis. Also, I can change my business card whenever I need or want to. As a photographer, not only should I leave them everywhere, I should do so regularly. Likewise with other ‘old-school’ photography business marketing staples such as brochures, fliers and circulars, for example. Ink-jet technology allows photographers to produce ‘customer-specific’ calendars and greeting cards – that’s ‘old-school’ photo marketing at the next level.’Old School’ Tip #4 – Tie-ins With Other BusinessesThis strategy is especially effective these days. I think it’s because so many ‘old-school’ photographers are leaving the photography business and taking successful marketing techniques with them. Tie-ins work with many type ‘people’ businesses such as hair salons, spas, local restaurants, etc. One strategy that works for me and some of the other photographers that I work with is approaching small business owners, introducing myself as a photographer, and offer them my services. My opening question to them is something like, “Do you have a need for photos of your merchandise in your advertising, in your business literature or for your catalog?” Most of them have had such a need for some type of photos in the past six months, or so. I specifically word my question to “plant the seeds” of any photo ideas that they may have been thinking of, but just didn’t know what to do next. Often, their answer is no, they do not have a need – at that time. I leave my contact information with them. With business owners, I leave a business card and a post card sized brochure (displaying work that I’ve done for other businesses and “planting more seeds”). Sometimes, if I’m carrying a camera, I take a few snapshots of their business and send them to the businesses as a follow up, with my contact info on the photos. This strategy doesn’t provide fast money, but, it does produce good, long-term revenue. Slowly, more and more businesses are recognizing the need to have photos in their businesses. This strategy works extremely well for part-time photography business, also.’Old School’ Tip #5 – Show What You Got!And then, there’s the ‘granddaddy’ of all ‘old-school’ strategies; the ‘never-fail,’ ‘fool-proof,’ ‘never-let-you-down’ best of the best – “show them that you’re the best!” In other words, display your work. Online isn’t the only place to display your work.Your display can be as simple as a few small portraits at a store. You can create large contemporary displays in malls or events or arts & crafts shows or trade shows. What’s important is that you only display your best work. I want to offer this lesson learned from me displaying my work without giving consideration to who the audience I wanted to appeal to. I had enlarged some beautiful and finely detailed flowers and had them on display. Many people would stop by, look at the display, and ask for more information. Photo session follow ups were so-so. Then, one day, I stopped displaying the ‘finely-detailed’ photos and replaced them with great portraits of ‘regular’ people – business literally exploded. Lesson learned: my target audiences (women) don’t want ‘finely-detailed’ photos – no matter how beautiful the flowers are. They wanted ‘softer-focused’ photos of very regular people. And they didn’t ‘tell’ me this until after I changed the displays! Changing my ‘old-school’ displays and practicing ‘old-school’ human interaction taught me valuable lessons and increased my photography business.’Old School’ Tip #6 – ‘Modern Technology’ Is Great And Effective – But ‘Old-School’ Gets You PaidOne final example of the sustainability of ‘old-school’ photography marketing techniques in the times of ‘modern technological advancements:’ photography customers don’t care how many mega-pixels that your camera has, or how fast your lens is, or the name brand of your equipment, or whether your shooting raw, jpeg, or whatever. They simply want to know – “can you make me look good?”Long live ‘old-school.’
This article is about various types of specialized photography.Photography and camera is an indispensable part of modern living. The number of people who has never taken a photo or touch a camera before is very low. Camera has also evolved tremendously. It seems only not too long ago that digital SLR cameras are a luxury. During those days, there are only traditional film typed cameras. Nowadays, digital compact and SLR cameras are the norm. Now, traditional SLR and compact cameras are things and products of the past.Photography is much more than just for shooting scenery when one is on vacation. It has many specialized usages and applications. Below listed are some of the more specialized applications of photography and cameras:1. Underwater Photography. This is not only a specialized type of photography, it is also a highly demanding one. The photographer needs to be a good scuba diver, swimmer and photographer all at the same time. Such a person is very hard to come by. Special equipments are also required for this type of photography.2. Dental Photography. This type of photography is used by dentists. Like underwater photography, special equipments is need for this type of photography.3. Jewelry Photography. This is the photographing of jewelries in the most appealing and stylish manner. It is often a type of advertising photography. The photographs of jewelry are often used in advertising and promotional publications and materials. This is also a form of product photography.There are many more types of specialized photography. However, their coverage is not within the scope of this article.Thank you for reading.
Commercial Photography – what is it? It is probably best defined as any photography to which money exchanges hands. In this light money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. Commercial Photography can be split into different categories:Advertising Photography: Photographs are taken for the purpose to illustrate and/or sell a service or product. If you are an advertising agency, design firm or in-house corporate design team you do best if you have a good selection of professional photographers to choose from.Fashion and Glamour Photography: This type of photography usually incorporates models. Fashion photography emphasizes the clothes or product, glamour emphasizes the model. Glamour photography is popular in advertising and in men’s magazines. Models in glamour photography may be nude, but this is not always the case.Food Photography: Used for editorial, packaging or advertising. Food photography is similar to still life photography, but requires special skills as high quality cameras and lenses, different filters, certain computer software and so on.Photojournalism: Photographs made in this context are accepted as a documentation of a news story. We see them every day in the magazines and newspapers. Have you ever asked yourself what it needs to take apicture like you see them in a glossy fashion magazine?Portrait and Wedding Photography: It is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers. You definitely don’t want that these photographs are not looking good! It’s on of your most important day! Portraits are also a popular item and it takes a pretty good photographer to catch this certain smile, the glance, the typical look on the face. It’s not the photographer in a mall who takes the best shots. Professional photographers take up to 150 different pictures in color, black and white or sepia and out of this amount they take the 20 best which will be presented to you.Fine Art Photography: Artistic Photographs which are taken to fulfill a vision, and will be reproduced to be sold directly to the customer. Fine Art Photography can be found at exhibitions, at a museum or in our directory.Landscape Photography: Photographs of different locations made to be sold as postcards, for calendars, as posters and for touristic purposes.
Wildlife Photography: It is capturing all kinds of interesting animals in action, such as in eating, fighting, or in flight. The techniques of wildlife photography differ greatly from those used in landscape photography. In wildlife photography wide apertures are used to achieve a fast shutter speed, freeze the subject’s motion, and blur the backgrounds, while landscape photographers prefer small apertures. Wildlife is also usually shot with long telephoto lenses from a great distance; the use of such telephoto lenses frequently necessitates the use of a tripod (since the longer the lens, the harder it is to handhold). Many wildlife photographers use blinds or camouflage.This was a small summary of some photography styles which are supposed to be the most important ones. The market for photographic services is very big and not everyone who owns an expensive camera can call himself a professional photographer. If you need photographs for self-fulfillment or for commercial purposes you deserve the best professional photographer. And it is possible.